Jun 17, 2021Forever BrandsIf we are to believe the mythical anticipation books and films of the last century, brands have a much brighter future than men. In the famous Minority Report movie, they offer guided, immersive, real-time experiences to passers-by who are no longer at all anonymous. In 2054, these are two emblematic…Brand4 min read
Apr 12, 2021Cancelling ChristmasWithin the turbulent past several years, the idea that a person can be “canceled” — in other words, culturally blocked from having a prominent public platform or career — has become a polarizing topic of debate. The rise of “cancel culture” and the idea of canceling someone coincides with a…Cancel5 min read
Mar 30, 2021Twitch my BrandMake-up, music, news and even politics right now. Online platforms that used to be niche are reinventing themselves due to their rising traffic. Twitch is surely one of the most amazing stories of the last ‘disastrous’ year — together with a bunch of other platforms like Netflix or Club House…Twitch4 min read
Feb 8, 2021Not so Super BowlThe one and only Super Bowl must be the most frustrating global sport event in the entire world. Not only because American football is certainly the most complicated sports to understand in the world, but also impossible to enjoy fully as you have to watch it at 4am if you’re…Superbowl3 min read
Jan 8, 2021The Day After TomorrowHistory repeats itself, even when related to the so-called seventh art — cinema. In October 1918, the rising silent film industry was forced to stop its reels because of the Spanish flu. After almost 100 years, the situation is the same: productions are stopped, postponed, or cancelled, and cinemas closed, until…Covid 195 min read
Nov 5, 2020Innovatio NBAAn end of the championship in the “bubble” of Orlando, a wall of virtual spectators to ensure the atmosphere, a policy of health tests of remarkable scale and efficiency … The 2019–2020 season of the American championship basketball tournament, which ended in early October, confirmed the league’s incredible ability to…NBA7 min read
Oct 19, 2020Celebrities and Moral DecayCelebrities and Moral Decay Interest in celebrities, as part of a broader preoccupation with the culture of entertainment has infiltrated our life. Although interest in celebrities can be traced back to antiquity, contemporary manifestations of this fascination have risen in tandem with the development of consumer culture and the growth…Celebrities6 min read
Apr 8, 2020Brands Process in Corona CrisisThe corona virus has shaken the foundations of our social and economic coexistence — maybe indefinitely — nobody knows. We experience, with more or less difficulties, an uncontrollable challenge and redefinition of our everyday life and the world, as we knew it. We don’t even mention the overwhelming presence of…Coronavirus6 min read
Mar 11, 2020I’m a Celebrity…and I’m Right HereI’m a Celebrity…and I’m Right Here Interest in celebrities, as part of a broader preoccupation with the culture of entertainment has infiltrated our life. Although interest in celebrities can be traced back to antiquity, contemporary manifestations of this fascination have risen in tandem with the development of consumer culture and…Celebrity7 min read
Feb 23, 2020Taste for AlgorithmThe platform economy is not just about brewing data. It transports them, directs them and redirects them into the jungle of online content thanks to these recommendations called algorithms. Faced with the overabundance of flows, the evidence seems to impose itself: the need to identify oneself creates the system that…Algorithm3 min read